Harmonic Upgrades XOS Media Processor to Cut Broadcast Costs, Boost ATSC 3.0 and DTV+ Deployments
Event summary
- Harmonic enhanced its XOS Advanced Media Processor to streamline broadcast distribution, supporting ATSC 3.0, DTV+, and IP delivery transitions.
- New features include Dolby Vision HDR, Dolby Atmos audio, and support for VVC, LCEVC codecs to optimize bandwidth efficiency.
- The upgrade integrates playout, encoding, and gateway functions into a single appliance, reducing DTV+ deployment costs.
- Harmonic will showcase the enhancements at the 2026 NAB Show (April 19-22) in Las Vegas.
The big picture
Harmonic’s XOS upgrade targets the broadcast industry’s shift toward next-gen standards like ATSC 3.0 and DTV+, as well as the transition from satellite to IP delivery. The integration of advanced codecs and hybrid workflows positions Harmonic to capitalize on the growing demand for cost-efficient, high-quality broadcast solutions. The enhancements could strengthen Harmonic’s competitive edge in a market increasingly prioritizing flexibility and bandwidth optimization.
What we're watching
- ATSC 3.0 Adoption
- How Harmonic’s Dolby Vision and Atmos support will influence ATSC 3.0 viewer engagement and content quality.
- IP Migration
- Whether broadcasters will accelerate the shift from satellite to IP-based distribution using Harmonic’s hybrid solutions.
- Market Expansion
- The pace at which DTV+ deployments in Brazil and other regions scale with Harmonic’s cost-effective processor.
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