Harmonic's XOS Media Processor Powers CentralCast's Expansion in U.S. Public Broadcasting
Event summary
- Harmonic's XOS Advanced Media Processor is now used by CentralCast to manage 170+ public media channels, reaching over half of U.S. public media viewership.
- The cloud-native software reduces hardware needs, power consumption, and cooling expenses for CentralCast.
- Harmonic's solution supports automatic switching between 5.1 and 2.0 audio sources, enhancing viewer experience.
- CentralCast plans to showcase the XOS media processor at the 2026 NAB Show in Las Vegas.
The big picture
Harmonic's collaboration with CentralCast underscores the shift towards software-defined broadcast operations, reducing hardware dependencies and operational costs. This deal positions Harmonic as a key player in the public broadcasting sector, where efficiency and scalability are critical. The adoption of cloud-native solutions like the XOS media processor could set a new standard for media processing and video delivery in the industry.
What we're watching
- Scalability Challenges
- How Harmonic will support CentralCast's growing number of PBS stations without compromising video quality.
- Market Expansion
- Whether Harmonic can leverage this success to win similar contracts with other public broadcasters globally.
- Technological Adoption
- The pace at which other broadcasters adopt cloud-native media processing solutions like Harmonic's XOS.
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