HarbourVest Strengthens Private Wealth Push with New Marketing Lead

Event summary

  • HarbourVest Partners appoints Carli Doers as Head of Marketing for Global Private Wealth, a newly created role.
  • Doers reports to Venu Krishnamurthy, Head of Global Private Wealth, and will focus on digital marketing, thought leadership, and client engagement.
  • HarbourVest manages $146 billion in assets as of June 30, 2025, with private wealth as a growing segment.
  • Doers joins from Perpetual Group, where she was Chief Marketing Officer, with prior roles at Morgan Stanley and PIMCO.

The big picture

HarbourVest's appointment of Doers underscores the firm's strategic focus on private wealth, a rapidly expanding channel for private markets investments. With $146 billion in AUM, the firm is positioning itself to capture growing demand from wealth managers seeking diversified private markets solutions. The hire follows recent leadership additions, reflecting a broader industry trend of asset managers investing in specialized private wealth teams to enhance client engagement and product differentiation.

What we're watching

Private Wealth Growth
How HarbourVest will scale its private wealth platform amid rising demand for private markets exposure among wealth managers.
Marketing Innovation
Whether Doers' digital and data-driven approach can differentiate HarbourVest in a competitive private wealth landscape.
Leadership Expansion
The pace at which HarbourVest continues to add senior talent to its Global Private Wealth team, signaling long-term commitment to the segment.