Hanwha Vision Launches 'Now You See' Campaign with Amanda Seyfried to Push Vision Intelligence
Event summary
- Hanwha Vision America launched its global 'Now You See' campaign on March 25, 2026, featuring Academy Award-nominated actress Amanda Seyfried.
- The campaign showcases Proactive Vision Intelligence (PVI), transforming video technology from reactive security to AI-driven operational insights.
- Real-world applications include retail heatmaps, smart city 360-degree coverage, financial ATM analytics, education audio monitoring, and manufacturing safety.
- The campaign was directed by Michael Gracey and filmed at Sony Pictures Studios, demonstrating live use of Hanwha Vision's technologies.
The big picture
Hanwha Vision's campaign reflects a broader industry shift from passive security monitoring to AI-powered predictive analytics. The company is positioning itself as a leader in transforming video technology into a strategic business tool, competing with other tech firms expanding into operational intelligence. The success of this pivot will depend on the real-world effectiveness and scalability of its Vision Intelligence solutions.
What we're watching
- Market Adoption
- The pace at which industries beyond security will integrate Vision Intelligence into core operations.
- Competitive Positioning
- Whether Hanwha Vision can differentiate itself in an increasingly crowded AI-driven security market.
- Technological Scalability
- How effectively Hanwha Vision can scale its PVI solutions across diverse global environments.