Hanshow Pushes Smart Cart Ecosystem as Retail Transformation Platform
Event summary
- Hanshow hosted a CGF Roundtable on July 2, 2026, positioning Smart Carts as a strategic response to physical retail challenges.
- Panelists included Michel Itié (Infomil), Florian Burgstaller (shopreme), and Romain Charles (Lucky Cart).
- Hanshow showcased its Store Digital Twin, integrating shoppers, products, operations, and retail media into an ecosystem.
The big picture
Hanshow's push for a Smart Cart ecosystem reflects broader industry efforts to bridge the gap between digital shopper expectations and physical retail realities. The focus on integrating hardware, software, and retail media capabilities highlights the growing importance of connected solutions in addressing operational challenges like loss prevention and labor shortages. This shift could redefine the value chain in physical retail, making it more adaptive and performance-driven.
What we're watching
- Ecosystem Scalability
- Whether Hanshow can sustain cross-industry collaboration to scale Smart Cart deployments.
- Retail Media Monetization
- How effectively retailers and brands monetize the retail media capabilities embedded in Smart Carts.
- Operational Integration
- The pace at which physical stores adopt and integrate Smart Cart ecosystems into daily operations.