Hankook Extends Bathurst 6 Hour Tyre Supply Deal for Second Year
Event summary
- Hankook Tire & Technology served as the official tyre supplier to the 2026 Bathurst 6 Hour for the second consecutive year, held from April 3 to 5 at Mount Panorama Circuit.
- The event featured 69 cars competing across multiple classes, with Supercars driver Thomas Randle and teammates Ben and Michael Kavich securing overall victory.
- All competing vehicles were equipped with Hankook's high-performance semi-slick racing tyre 'Ventus TD', ensuring stable race performance and durability.
- Hankook continues to supply racing tyres and sponsor teams across more than 70 major global motorsport competitions.
The big picture
Hankook's continued partnership with the Bathurst 6 Hour underscores its strategic focus on high-performance motorsport as a platform for technological innovation and brand reinforcement. The company's involvement in over 70 major global motorsport competitions positions it as a key player in the automotive sector, leveraging endurance racing to demonstrate the durability and performance of its tyre technology. This approach aligns with broader industry trends where motorsport serves as a testing ground for advanced automotive technologies.
What we're watching
- Brand Positioning
- How Hankook's continued involvement in high-profile motorsport events will affect its global premium brand positioning.
- Technological Leadership
- Whether Hankook can sustain its technological leadership in tyre development through motorsport-derived R&D.
- Market Expansion
- The pace at which Hankook can expand its global motorsport footprint and strengthen its sales competitiveness in key markets like Australia.
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