Hankook's Rally Tires Prove Critical in Sweden's Extreme Winter Conditions
Event summary
- Hankook's Winter i*Pike SR10W tires successfully supported Rally Sweden's conclusion in extreme snow and ice conditions.
- The rally featured 18 special stages covering 300 kilometers, with speeds reaching up to 200 km/h.
- Toyota GAZOO Racing's Elfyn Evans and Scott Martin won Rally Sweden for the second consecutive year.
- Hankook has conducted over 2,000 kilometers of real-vehicle testing across eight countries to advance its rally tire technology.
- Hankook is the exclusive rally tire supplier to the WRC from the 2025 season onward for three years.
The big picture
Hankook's successful performance in Rally Sweden underscores its technological prowess in extreme conditions, reinforcing its strategic position as the exclusive tire supplier to the WRC. The company's continued investment in real-vehicle testing and collaboration with key industry players positions it strongly in the competitive motorsport technology landscape. The upcoming Safari Rally Kenya will further test Hankook's adaptability to diverse and challenging environments.
What we're watching
- Performance Validation
- How Hankook's tire technology will perform in the upcoming Safari Rally Kenya, which features extreme heat and muddy surfaces.
- Technological Leadership
- Whether Hankook can sustain its technological edge through continued collaboration with the FIA and leading automotive manufacturers.
- Motorsport Sponsorship
- The pace at which Hankook's exclusive supply deal with the WRC enhances its brand premium positioning and market leadership.
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