Hankook Tire Inks Three-Year Sponsorship Deal with UAE's Al Ain FC
Event summary
- Hankook Tire and Al Dobowi Group signed a three-year partnership with UAE Pro League's Al Ain FC, starting from the 2025/2026 season.
- The deal includes LED advertising at Hazza Bin Zayed Stadium and a VIP Hospitality Program to drive local sales.
- Al Ain FC, owned by the Abu Dhabi ruling family, is the most successful club in the UAE with 14 league titles and 2 AFC Champions League titles.
- Hankook Tire aims to solidify its premium positioning in the Middle East through this alliance.
The big picture
Hankook Tire's sponsorship of Al Ain FC aligns with its strategy to strengthen its premium brand image in the Middle East. The deal follows the launch of its Ventus evo series and its supply of original equipment tires for premium brands like BMW and Audi. This partnership is part of Hankook's broader global sponsorship portfolio, which includes high-profile events like the FIA World Rally Championship and the UEFA Europa League.
What we're watching
- Brand Positioning
- How Hankook Tire's association with Al Ain FC will affect its premium brand image in the Middle East.
- Sales Strategy
- Whether the VIP Hospitality Program and Ainawi Membership will drive significant local sales growth.
- Market Expansion
- The pace at which Hankook Tire can leverage this partnership to expand its market share in the UAE and broader Middle East.
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