O’Gara Coach Sells San Diego Luxury Dealerships in High-Value…

Event summary

Haig Partners advised O’Gara Coach on the sale of its La Jolla and Rancho Santa Fe dealerships, including brands like Bugatti, Lamborghini, McLaren, Rolls Royce, and Bentley.
The dealerships have been renamed San Diego Luxury Motors, with the buyer remaining undisclosed.
California dealership transactions are up 52% year-over-year, with 45 deals completed so far in 2026.
Luxury vehicle sales (Bentley, Bugatti, Lamborghini, Rolls Royce) increased by 34% from 2019-2024, while overall new vehicle sales declined by 9%.
Haig Partners has advised on the purchase or sale of 64 dealerships in California to date.

The big picture

The sale underscores the robust demand for luxury dealerships in California, driven by regulatory clarity and economic strength. The state's position as the largest automotive market in the US, coupled with growth in AI and technology, has reinforced buyer confidence. This transaction is part of a broader trend of increasing dealership activity in California, with luxury brands outperforming the overall vehicle market.

What we're watching

Regulatory Clarity: How CARB developments will continue to influence buyer confidence and transaction activity in California.
Luxury Demand: Whether the rapid growth in high and ultra-high net worth consumers in the US can sustain current luxury vehicle sales trends.
Market Dynamics: The pace at which California's position as the largest automotive market in the US will attract more international buyers.