Hagerty Wins Four Gold Telly Awards, Expanding Content Dominance
Event summary
- Hagerty won four Gold Telly Awards in 2026, bringing its total to 26.
- Award-winning shows include 'Revelations,' 'ICONS,' 'Cammisa Ultimate Drag Race Replay,' and 'Ultimate Lap Battle.'
- Hagerty's content reaches 67 million American car enthusiasts across multiple platforms.
- The company's YouTube channel has hundreds of millions of video views.
- Hagerty Drivers Club has nearly one million members, making it the largest car club in the world.
The big picture
Hagerty's repeated wins at the Telly Awards underscore its strategic pivot from a niche insurer to a full-fledged automotive media powerhouse. By combining insurance with high-quality content, Hagerty is reinforcing its position as a trusted voice for car enthusiasts. The company's ability to scale its content operations will be critical as it competes with traditional media outlets and digital platforms for audience attention and advertising revenue.
What we're watching
- Content Strategy
- How Hagerty will leverage its content dominance to drive further audience growth and engagement.
- Market Positioning
- Whether Hagerty can sustain its leadership in automotive content amid increasing competition.
- Revenue Diversification
- The pace at which Hagerty can monetize its content assets beyond traditional insurance products.
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