Hagerty's Greenwich Concours Turns 30 with Rare Cars and Strategic Partnerships
Event summary
- The Greenwich Concours, organized by Hagerty, celebrates its 30th anniversary from May 29 to 31, 2026, featuring over 300 rare and iconic automobiles.
- Grand Marshal Paul Russell, founder of Paul Russell and Company, is honored for his contributions to automotive restoration, with several of his restored masterpieces on display.
- The event includes Hagerty Ride & Drives, luxury hospitality, and new 'High Tide Talks' featuring interviews with vehicle owners and industry leaders.
- Hagerty supports local charities, including Greenwich Parks and Recreation and the Boys and Girls Club of Greenwich, through the event.
The big picture
Hagerty's Greenwich Concours underscores the company's deep integration into the automotive enthusiast ecosystem, combining luxury experiences with strategic partnerships. The event's 30th anniversary highlights Hagerty's ability to curate high-value gatherings that attract both collectors and industry leaders, reinforcing its role in the premium automotive sector. The inclusion of modern vehicle experiences alongside classic cars also signals Hagerty's adaptability in a shifting market.
What we're watching
- Event Scaling
- Whether Hagerty can sustain the growth of the Greenwich Concours while maintaining its exclusivity and luxury appeal.
- Partnership Impact
- How the strategic partnerships with automotive brands like BMW, Lotus, Polestar, and Rivian will enhance Hagerty's brand and offerings.
- Market Positioning
- The pace at which Hagerty can leverage this event to solidify its position as a leader in the automotive enthusiast market.
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