Hagerty Launches FAST Channel on Prime Video to Expand Content Reach
Event summary
- Hagerty launched a free ad-supported streaming television (FAST) channel on Prime Video, featuring existing automotive content.
- The channel offers 24/7 programming with hundreds of hours of original content, including shows like 'ICONS' and 'Barn Find Hunter'.
- Hagerty's video content has amassed over 785 million views across its platforms.
- Hagerty insures 2.7 million vehicles across the US, Canada, and the UK.
The big picture
Hagerty's move to Prime Video represents a strategic expansion into the rapidly growing FAST streaming market, aiming to leverage its existing library of automotive content to reach a broader audience. This aligns with the broader trend of established media companies seeking new distribution channels and revenue streams beyond traditional platforms. The success of this venture will be a test of Hagerty’s ability to monetize its content and compete in a crowded digital landscape.
What we're watching
- Audience Growth
- The success of the Prime Video channel will depend on Hagerty's ability to attract and retain viewers beyond its existing YouTube and website audience, potentially impacting ad revenue.
- Content Costs
- Hagerty will need to balance the cost of producing new content with the revenue generated through advertising on the Prime Video channel, as FAST channels rely on scale for profitability.
- Competitive Landscape
- The FAST channel space is becoming increasingly crowded; Hagerty’s ability to differentiate its content and build a loyal audience will be critical for long-term success.
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