Alfa Romeo 8C Win Boosts Hagerty's Concours Prestige, Auction Exposure

Event summary

  • A 1938 Alfa Romeo 8C 2900B, owned by The Keller Collection, won The Peninsula Classics Best of the Best Award 2025.
  • The vehicle previously secured Best of Show at The Amelia Concours d'Elegance.
  • The Alfa Romeo was originally ordered by Italian racing champion Giuseppe Farina and is believed to be a prototype for the 1938 Mille Miglia.
  • The Amelia Concours will be held March 5–8, 2026, at Amelia Island, Florida, featuring a Broad Arrow Auction and other events.
  • Hagerty, which owns The Amelia Concours, insures 2.7 million vehicles across three countries.

The big picture

The recognition of the Alfa Romeo 8C underscores the enduring appeal of prewar automobiles and the growing importance of concours events in the luxury collector car market. Hagerty’s involvement in both the concours and auction segments positions it to capitalize on this trend, but also exposes it to the volatility inherent in the high-end collectibles space. The event also highlights the increasing convergence of luxury goods, automotive passion, and investment opportunities.

What we're watching

Brand Alignment
The continued association of Hagerty with prestigious concours events like The Amelia will be crucial for maintaining its brand image and attracting high-net-worth clients, particularly as it expands its auction business.
Auction Performance
The success of the Broad Arrow Auction, a key component of The Amelia Concours, will directly impact Hagerty’s revenue and demonstrate its ability to compete in the high-end classic car auction market.
Collection Stewardship
The visibility surrounding The Keller Collection's stewardship of the Alfa Romeo 8C may influence the behavior of other high-value car collections and impact the market for rare automobiles.

Related topics

Automotive Insurance