H&R Block Inks Multiyear Deal with Kansas City Chiefs, Extending…

Event summary

H&R Block and the Kansas City Chiefs have signed a multiyear partnership, naming H&R Block the Chiefs' Exclusive Tax Preparation Partner through the 2030 season.
The partnership includes a Chiefs Small Business Spotlight Contest, presented by H&R Block, offering four winning small businesses a $5,000 cash award and a year of H&R Block services.
H&R Block will be the presenting sponsor of the “Block of the Game” series, highlighting a player after every game, and will engage in community outreach and volunteer events.
Nominations for the Chiefs Small Business Spotlight Contest are open until October 20, 2026, with public voting in November to select the winners.

The big picture

H&R Block's partnership with the Kansas City Chiefs is a strategic move to deepen its roots in its hometown, leveraging the team's strong local following to enhance its brand and community presence. This deal aligns with broader trends in corporate sponsorships, where companies are increasingly looking to partner with local sports teams to drive community engagement and brand loyalty. The contest and community outreach initiatives are designed to support small businesses, a key demographic for H&R Block's services.

What we're watching

Community Impact: How H&R Block's partnership with the Chiefs will affect its brand perception and community engagement in Kansas City.
Small Business Support: Whether the Chiefs Small Business Spotlight Contest can drive meaningful support for local businesses and enhance H&R Block's small business services.
Partnership Execution: The pace at which H&R Block can integrate its services into the Chiefs' ecosystem and measure the success of the partnership.