GXO and Hasbro Launch 600K-Sq-Ft U.S. Distribution Hub
Event summary
- GXO and Hasbro opened a 600,000-square-foot distribution center in Midway, Georgia on March 19, 2026.
- The facility supports Hasbro’s retail partners and direct-to-consumer business, Hasbro Pulse.
- Expected to create up to 70 full-time jobs, with seasonal employment rising to 125 during peak periods.
- Powered by GXO IQ, an AI-driven operating system for warehouse optimization.
The big picture
The opening of this flagship distribution center underscores the growing trend of outsourcing logistics to specialized providers like GXO, particularly as e-commerce and direct-to-consumer models expand. The facility’s AI-driven operations reflect broader industry shifts toward automation and data-driven supply chain management. With over 150,000 employees across more than 1,000 facilities, GXO is positioning itself as a key player in the contract logistics space.
What we're watching
- Scalability Impact
- How the new facility will affect GXO’s ability to handle peak holiday demand for Hasbro.
- AI Integration
- The pace at which GXO IQ adoption accelerates across other GXO facilities.
- Partnership Expansion
- Whether this collaboration signals deeper long-term strategic ties between GXO and Hasbro.
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