GUARANTEED RATE, INC.

Rate, formerly known as Guaranteed Rate, is an American financial services company specializing in residential mortgage lending. Founded in June 2000 by Victor Ciardelli, who serves as President and CEO, the company is headquartered in Chicago, Illinois. Its mission is to deliver superior value to customers through competitive rates, innovative technology, transparency, and exceptional customer service, aiming to simplify the mortgage process.

The company offers a comprehensive suite of financial products and services, including purchase mortgages, refinancing options, home equity lines of credit (HELOCs), personal loans, and auto loans. Rate leverages advanced digital tools such as the Same Day Mortgage™ for 24-hour loan approvals, the Rate App™ for financial management, and FlashClose™ for streamlined closing processes. Beyond mortgages, Rate's family of companies includes Rate Insurance, LLC, an independent insurance brokerage, Advocus Title, a title company, and Gateless LLC, an AI technology firm focused on accelerating mortgage documentation.

Rate rebranded from Guaranteed Rate in July 2024 to reflect its commitment to innovation, simplicity, and leadership in fintech. The company funded over $35 billion in loans in 2023 and is recognized as one of the largest retail mortgage lenders in the United States. Recent leadership changes include the appointment of Shant Banosian as President of Rate Mortgage in March 2025, while Victor Ciardelli continues to lead all Rate Companies. Rate also engages in strategic joint ventures, such as Guaranteed Rate Affinity and Proper Rate LLC, to expand its market reach and service offerings.