GrubMarket Inc.

GrubMarket is a food technology company dedicated to digitally transforming the American food supply chain industry. Founded in 2014 and headquartered in San Francisco, California, its mission is to make fresh and healthy food accessible to everyone while ensuring fair prices for producers through an efficient and transparent supply chain.

The company operates a hybrid business model, encompassing both B2B and B2C e-commerce marketplaces. Its B2B platform connects farmers and producers directly with businesses such as grocery stores, restaurants, and meal kit companies, while its B2C platform offers direct-to-consumer delivery of fresh produce and other food products. GrubMarket also provides a suite of Software-as-a-Service (SaaS) solutions, including WholesaleWare for financial management, inventory, online ordering, and logistics for food wholesalers and distributors, and GrubAssist AI, which offers AI-powered tools for inventory, warehouse management, and enterprise AI solutions for insights and automated order extraction. The company operates across the U.S. and Canada, with a growing global presence in over 70 countries.

Led by CEO and Founder Mike Xu, GrubMarket has established itself as one of the largest private food technology and e-commerce companies globally. The company achieved a valuation of over $3.5 billion in March 2025 following a Series G funding round and reached $4.5 billion in February 2026 after a Series H funding round. Recent developments include the launch of its Sales AI Agent in June 2026 and the appointment of Jorge deNeve as Chief Legal Officer in December 2025. GrubMarket has pursued an aggressive growth strategy through acquisitions, integrating over 90 companies into its ecosystem. However, in January 2025, the SEC announced settled charges against GrubMarket Inc. for overstating historical revenues by approximately $550 million to investors, resulting in an $8 million civil penalty.