Grubhub Lures New Subscribers with Deep Discounts and $5M in Gold Days Deals
Event summary
- Grubhub launches Gold Days of Grubhub+ from May 1–31, offering $5M in savings across 10,000+ deals.
- New subscribers get Grubhub+ for 99¢/month for six months (90% off standard rate).
- Campaign 'Gold Digging Season' highlights the exclusivity and social currency of Grubhub+ membership.
- Weekly deal drops feature major chains like Pizza Hut, KFC, McDonald's, and Starbucks.
The big picture
Grubhub's aggressive Gold Days push underscores the intensifying battle for food delivery subscribers, where loyalty programs and exclusive deals are becoming key differentiators. The campaign also highlights Grubhub's integration with Instacart and Blue Apron, signaling a broader strategy to bundle services beyond traditional restaurant delivery.
What we're watching
- Subscription Growth
- Whether the 90% discount can drive sustainable Grubhub+ adoption beyond the promotional period.
- Partner Engagement
- How participating restaurant chains leverage Gold Days to boost their own digital ordering volumes.
- Competitive Response
- The pace at which rivals like DoorDash or Uber Eats introduce comparable membership incentives.