Grubhub Acquires Claim to Boost In-Person Dining with Automated Rewards — Grubhub Inc.

Event summary

Grubhub's parent company Wonder acquired Claim, a restaurant rewards app, on January 20, 2026.
Claim offers automatic cash-back rewards for in-person dining without requiring diners or merchants to take any action.
The acquisition aims to help Grubhub's 415,000+ merchants attract and retain customers through personalized promotions.
Claim will be initially available in New York City with a nationwide rollout planned for later in 2026.

The big picture

Grubhub's acquisition of Claim underscores the growing emphasis on in-person dining and customer retention in the food delivery industry. By integrating Claim's automated rewards system, Grubhub aims to reduce customer acquisition costs for restaurants and drive repeat visits. This move comes as the sector faces increasing competition and a need to differentiate through innovative technology solutions.

What we're watching

Integration Challenges: How Grubhub will merge Claim's technology with its existing platform to create a seamless experience for diners and merchants.
Market Expansion: The pace at which Grubhub can scale Claim's offerings nationwide and the potential impact on customer engagement.
Competitive Response: Whether competing food delivery platforms will introduce similar automated rewards programs to retain customers.