GrowGeneration Partners with Netafim for Integrated CEA Solutions
Event summary
- GrowGeneration will exhibit at Indoor Ag-Con 2026 in Las Vegas on February 11–12, showcasing a new co-marketing and sales partnership with Netafim.
- The collaboration focuses on integrated fertigation, substrates, nutrients, lighting, and automation solutions for controlled environment agriculture (CEA).
- Key product lines highlighted include Char Coir, Drip Hydro, Ion Lights, and Dialed In Under Canopy LED lights.
The big picture
GrowGeneration’s partnership with Netafim underscores the growing demand for integrated CEA solutions, particularly as more farmers transition from open-field to controlled environments. This collaboration positions GrowGeneration to capture a larger share of the precision agriculture market, leveraging Netafim’s global leadership in irrigation and fertigation technologies.
What we're watching
- Partnership Execution
- How the integration of Netafim’s precision agriculture expertise with GrowGeneration’s product portfolio will impact commercial grower adoption.
- Market Expansion
- Whether this collaboration accelerates the transition of traditional farmers to protected agriculture, aligning with Indoor Ag-Con’s focus.
- Product Innovation
- The pace at which co-branded technical education and commercial grower workshops will drive market differentiation.