GreenCore Solutions Launches White-Label AI Agent Program for CPG Agencies
Event summary
- GreenCore Solutions Corp. (GSC) launched the Agency Partner Program (APP), a white-label AI agent solution for advertising agencies serving CPG clients.
- The program leverages GSC's CPG Knowledge Graph with 2 billion datapoints across 50 global markets, handling 9.5 million AI agent transactions monthly.
- APP enables agencies to brand and deploy AI agents under their own name while GSC manages backend services, targeting B2B procurement in retail grocery.
- The initiative starts in London, Paris, and Mexico City, with limited placements per market and onboarding taking under 10 days.
The big picture
GSC's APP targets the rapidly evolving B2B procurement landscape, where Gartner predicts 90% of transactions will be AI-agent intermediated by 2028. The program positions agencies to capitalize on this shift by offering a white-label solution that integrates with existing client relationships in CPG and retail grocery. With agentic traffic already surpassing human traffic online, the initiative represents a strategic pivot from consumer-focused advertising to B2B automation.
What we're watching
- Market Adoption Pace
- Whether agencies will rapidly adopt the white-label AI agent solution given the shift from traditional SEO/PPC to agent engine optimization.
- Competitive Response
- How competitors in the CPG and retail grocery sectors will react to GSC's dominance in agentic procurement traffic.
- Technical Scalability
- The pace at which GSC can scale its infrastructure to meet growing demand across 50 global markets with limited AI software engineering specialists available.