Green Street Adds MyTraffic Foot Traffic Data to European Retail Analytics Platform
Event summary
- Green Street integrated MyTraffic foot traffic data into its Retail Database Pro platform on June 11, 2026.
- The integration covers 300+ shopping centers across the UK, France, Germany, Italy, and Spain.
- Data includes trailing 12-month footfall, year-on-year visitation change, and 2019 pre-pandemic recovery benchmarks.
- Properties are ranked by country and Green Street Quality Grade for peer benchmarking.
The big picture
Green Street's integration of MyTraffic data enhances its retail analytics platform with real-time foot traffic intelligence, a critical metric for evaluating asset performance. This move aligns with the broader industry trend of leveraging granular data to optimize commercial real estate investments. The partnership positions Green Street to better serve clients navigating the evolving physical retail landscape across five major European markets.
What we're watching
- Data Utilization
- How quickly clients adopt the new foot traffic data to inform leasing and valuation decisions.
- Market Trends
- Whether the integration accelerates Green Street's expansion into other European markets.
- Competitive Edge
- The pace at which competitors replicate this level of property-level foot traffic intelligence.
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