Gray Media Elevates Ronna Steber to Chief Revenue Officer
Event summary
- Ronna Steber promoted to Chief Revenue Officer at Gray Media, effective September 15, 2026.
- Steber will oversee advertising sales strategies across Gray’s 117 local television markets and digital assets.
- Previously served as Senior Operating Officer and Senior Managing Vice President, driving growth and operational excellence.
- Gray Media reaches approximately 37% of US television households with its portfolio of top-rated local stations.
The big picture
Gray Media’s promotion of Ronna Steber to Chief Revenue Officer underscores the company’s strategic emphasis on driving revenue through its extensive local television and digital assets. As the largest owner of top-rated local television stations in the US, Gray Media is positioning itself to capitalize on the growing demand for localized advertising and digital marketing strategies. This move reflects broader industry trends where media companies are consolidating leadership roles to enhance operational efficiency and revenue growth.
What we're watching
- Revenue Strategy
- How Steber’s focus on advertising sales and new business development will impact Gray’s revenue growth.
- Operational Excellence
- Whether Steber’s oversight of select television stations and digital properties will enhance operational efficiency.
- Market Penetration
- The pace at which Gray Media can expand its market share in local television and digital advertising.