Gray Media Expands Weekday Programming with Investigative and Uplifting Content
Event summary
- Gray Media launches new seasons of InvestigateTV+ and Aging Untold, alongside a weekday edition of The Good Side.
- InvestigateTV+ reaches 13 million Adults 18+ in the 2025-26 season, clearing in 72% of U.S. markets.
- Aging Untold expands to 40% of the country in its second season, following a successful first season with 7 million viewers.
- The Good Side transitions to a daily format, led by Emmy and Edward R. Murrow award-winning journalist Debra Alfarone.
The big picture
Gray Media's expansion of weekday programming aligns with the growing demand for high-quality, solutions-oriented content. By leveraging its strong investigative and uplifting formats, the company aims to solidify its position in the broadcasting sector. The strategic move comes as local television stations seek to differentiate themselves in an increasingly fragmented media landscape.
What we're watching
- Audience Retention
- Whether Gray Media can sustain high viewership for its weekday programs beyond the initial launch.
- Content Differentiation
- How the expansion of uplifting and investigative content will position Gray Media against competitors.
- Market Expansion
- The pace at which Aging Untold and InvestigateTV+ can grow their market reach beyond current penetration.