Orlando Magic Expands Broadcast Reach with Gray Media Deal — Gray Media, Inc.

Event summary

Gray Media will broadcast 70 Orlando Magic games in Gainesville, Panama City, and Tallahassee during the 2026-27 season.
Games will air over-the-air on WTGB 34.3, WJHG 7.6, and WCTV 6.3, all affiliated with the 365BLK network.
Select games will also air on Gray’s ABC, NBC, CBS, and MyNetwork stations in these markets.
Dante Marchitelli will serve as the full-time play-by-play voice, with Jeff Turner as analyst and Kendra Douglas as team reporter.
The Magic plans to announce a direct-to-consumer streaming partner in the near future.

The big picture

Gray Media’s partnership with the Orlando Magic extends its reach into key Florida markets, leveraging its extensive network of television stations and digital assets. This deal aligns with Gray’s strategy of deepening its presence in regional sports broadcasting, a sector increasingly dominated by consolidation and direct-to-consumer streaming alternatives. The move also underscores the Magic’s efforts to maximize viewership and revenue streams beyond traditional cable packages.

What we're watching

Market Penetration: How Gray Media’s expansion into new markets will affect its competitive positioning against other regional broadcasters.
Streaming Strategy: Whether the Magic’s upcoming direct-to-consumer streaming partner will complement or cannibalize over-the-air viewership.
Content Quality: The pace at which Gray Media can maintain high production standards across multiple markets while expanding its sports broadcasting portfolio.