Gray Media Taps Annie Cordell as WMBF General Manager in Strategic Broadcast Market
Event summary
- Annie Cordell appointed General Manager of WMBF, Gray Media’s NBC affiliate in Myrtle Beach-Florence, South Carolina, effective July 13, 2026.
- Cordell previously served as Vice President of Sales and Director of Digital for Bahakel Digital and WCCB (CW) in Charlotte, North Carolina.
- Gray Media operates 78 markets with the top-rated television station and 101 markets with the first or second highest rated stations as of May 2026.
The big picture
Gray Media’s appointment of Annie Cordell reflects the industry’s shift toward multiplatform distribution, leveraging her digital sales and management expertise to strengthen its position in key markets. With 37% reach of US television households, Gray Media is strategically positioning itself to capitalize on the convergence of traditional broadcast and digital media.
What we're watching
- Market Penetration
- How Cordell’s multiplatform experience will drive WMBF’s digital transformation in a competitive broadcast market.
- Strategic Alignment
- Whether Gray Media can sustain its dominance in top-rated television markets through targeted executive placements.
- Digital Integration
- The pace at which Gray Digital Media’s services will be integrated into WMBF’s operations under Cordell’s leadership.