Gray Media Hires Digital Transformation Leader to Future-Proof Local Newsrooms
Event summary
- Joanie Vasiliadis joins Gray Media as Senior Vice President for Transformation on June 1, 2026.
- Vasiliadis brings over a decade of experience in digital journalism, audience development, and newsroom modernization.
- Previously led content strategy at TEGNA, overseeing 64 brands and launching national breaking news and streaming teams.
- Gray Media operates 120 television markets, reaching 37% of US television households.
- Vasiliadis recognized by Forbes 30 Under 30 and Broadcasting & Cable’s Digital Dynamos.
The big picture
Gray Media's hire of Joanie Vasiliadis underscores the strategic imperative for local broadcasters to adapt to digital-first journalism. As traditional media faces declining viewership, Gray Media aims to future-proof its newsrooms by leveraging Vasiliadis' experience in audience development and newsroom modernization. The move reflects broader industry trends where local broadcasters are investing in digital transformation to remain competitive in a fragmented media landscape.
What we're watching
- Digital Transformation
- How Vasiliadis' expertise will accelerate Gray Media's digital content workflows and distribution.
- Audience Growth
- Whether Gray Media can sustain audience growth across its 120 television markets with new digital strategies.
- Newsroom Modernization
- The pace at which Gray Media integrates AI and digital training programs for its journalists.