Goodfood Market Corp.

Goodfood Market Corp. is a Canadian online grocery company that specializes in delivering fresh meal solutions and groceries directly to consumers. Headquartered in Montreal, Quebec, the company's mission is to simplify meal planning and grocery shopping, enabling members to enjoy delicious meals at home daily.

The company offers a wide range of products and services, including ready-to-eat and ready-to-cook meal kits, breakfast options, and a variety of grocery add-ons such as bakery items, meat, seafood, drinks, pantry staples, produce, and frozen goods. Operating on a subscription-based model, Goodfood targets time-pressed urban households, young professionals, and health-conscious consumers across Canada, reaching approximately 95% of the population.

In recent leadership changes, Selim Bassoul was appointed Chief Executive Officer and Chairman of the Board effective February 13, 2026, with Najib Maalouf joining as President and Chief Operating Officer on March 17, 2026. Co-founder Jonathan Ferrari stepped down as CEO and Chair in August 2025, while co-founder Neil Cuggy transitioned from executive roles in January 2026, both remaining on the board. Goodfood positions itself as a leading Canadian online meal solutions provider, emphasizing a direct-to-consumer model to reduce waste and overhead. The company has also initiated a strategic reset focused on cash generation and core economics, and notably launched Canada's first fully electric refrigerated vehicle fleet for a private entity in Vancouver.