Omio Expands B2B Reach with easyTrain Partnership
Event summary
- Omio has partnered with easyTrain, part of the easyGroup family, to expand rail and bus distribution under a white-label solution.
- The partnership, launched at the end of 2025, leverages Omio's technology and inventory to offer seamless travel booking through easyTrain.com.
- Omio's white-label solution allows easyTrain to integrate multimodal travel content under its own brand without building complex infrastructure.
- Omio sells over 80,000 tickets daily and operates in Europe, the US, Canada, Southeast Asia, and Brazil.
The big picture
Omio's partnership with easyTrain underscores the growing trend of B2B collaborations in the travel sector, aimed at enhancing multimodal travel options. This move aligns with Omio's strategy to leverage its extensive supplier network and technology to support partners in offering seamless travel solutions. The deal highlights the increasing importance of white-label solutions in the travel industry, allowing brands to expand their offerings without significant infrastructure investments.
What we're watching
- Partnership Scale
- How the integration of Omio's technology will impact easyTrain's market reach and customer experience.
- Competitive Dynamics
- Whether Omio can sustain its lead in the multimodal travel booking space amid increasing competition.
- Execution Risk
- The pace at which Omio can onboard and integrate new partners into its B2B network.
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