GoBrands, Inc. (Gopuff)

Gopuff is an instant commerce company headquartered in Philadelphia, Pennsylvania, that delivers everyday essentials directly to customers. Founded in 2013 by Yakir Gola and Rafael Ilishayev, the company's mission is to provide a convenient and affordable solution for immediate consumer needs by leveraging a vertically integrated operating model.

Gopuff's core offerings include a wide range of products such as snacks, beverages, groceries, household items, pet supplies, and over-the-counter medications. In select markets, it also provides alcohol delivery. The company differentiates itself through its network of owned and operated micro-fulfillment centers, which stock inventory directly, enabling rapid delivery times, often within 15 to 30 minutes. Gopuff also offers a subscription service called Gopuff FAM and has introduced an AI-powered shopping assistant named 'Go' to enhance the customer experience. The company has expanded its product lines to include private-label brands like Crave Shoppe and Basically.

As of late 2025, Gopuff raised $250 million in venture funding, valuing the company at $8.5 billion, reflecting a strategic focus on profitability and unit economics. The company is privately held and led by co-CEOs Yakir Gola and Rafael Ilishayev. Gopuff maintains a significant market share in the instant needs category, positioning itself as a leader in rapid delivery. Recent notable developments include expanding its private label offerings, a partnership with Instacart in September 2026, and a multi-year strategic partnership with comedian Druski, who also took an equity stake in October 2026.