Gloo Expands Workday Services with EMD Acquisition — Gloo Holdings, Inc.

Event summary

Gloo to acquire Enterprisemarketdesk (EMD), a Workday Services Partner specializing in nonprofit and mid-market organizations.
Acquisition expected to close in Q2 2026.
EMD offers AI-enabled Workday implementation, operations, and support services.
EMD serves a mix of direct clients and partner systems integrator relationships, with a significant portion of its business coming from faith-aligned organizations.
Gloo aims to deepen its pipeline and unlock cross-sell opportunities with Gloo 360.

The big picture

Gloo's acquisition of EMD strengthens its position as a technology platform for the faith and flourishing ecosystem by adding AI-enabled Workday services. This move aligns with broader industry trends of digital transformation and AI integration in enterprise solutions, particularly for mission-aligned organizations. The deal underscores Gloo's strategy to become the partner of choice for modernizing technology systems through applied AI and forward-deployed engineering.

What we're watching

Integration Challenges: How Gloo will integrate EMD's AI-enabled Workday services into its existing platform and whether it can maintain service quality during the transition.
Cross-Sell Potential: The pace at which Gloo can leverage EMD's expertise to drive cross-sell opportunities with its existing customer base.
Market Expansion: Whether the acquisition will help Gloo penetrate deeper into the nonprofit and mid-market segments, particularly among faith-aligned organizations.