Globant Enhances F1 Fan Experience with New Connected Race App Module
Event summary
- Globant launched a new 'Race Experience' module within the official F1 app, enhancing fan engagement with personalized wayfinding and real-time scheduling.
- The app has been used by over 1.2 million fans attending Grand Prix events since the start of the 2026 season.
- Globant previously improved team efficiencies in 2025 with the Team Content Delivery System (TCDS), reducing video and data latency from 12 seconds to under 5 seconds.
The big picture
Globant's new connected race experience for F1 fans represents a strategic shift towards data-driven fan engagement in sports. By consolidating fan data and providing personalized experiences, Globant is positioning itself as a key player in the digital transformation of live sports events. This move aligns with broader industry trends towards using AI and digital technologies to enhance customer experiences and operational efficiencies.
What we're watching
- Data Monetization
- How F1 will leverage consolidated fan data to create new sustainable monetization opportunities.
- Scalability
- The pace at which Globant can scale this solution to other sports and entertainment properties.
- Competitive Positioning
- Whether Globant can maintain its leadership in experience design services amid increasing competition.
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