Globant Enhances F1 Fan Experience with New Connected Race App Module
Event summary
- Globant launched a new 'Race Experience' module in the official F1 app, enhancing fan engagement with personalized wayfinding and real-time scheduling.
- The app has been used by over 1.2 million fans attending Grand Prix events since the start of the 2026 season.
- Globant previously improved team efficiencies in 2025 with the Team Content Delivery System (TCDS), reducing video and data latency from 12 seconds to under 5 seconds.
The big picture
Globant's new connected race experience for F1 fans represents a strategic move to centralize fan data and enhance engagement through digital transformation. This initiative aligns with broader industry trends in sports technology, where data-driven personalization and operational efficiency are key differentiators. The success of this module could set a precedent for other sports leagues looking to improve fan experiences through technology.
What we're watching
- Data Monetization
- How F1 will leverage the consolidated fan data to drive personalized communication and new monetization opportunities.
- Scalability
- The pace at which Globant can scale this solution to other sports and entertainment properties.
- Operational Insights
- Whether the richer operational insights will lead to significant improvements in event management and fan experience.
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