Glacier Fresh Targets PFAS and Microplastics with NSF-Certified Filtration Tech at WQA Expo
Event summary
- Glacier Fresh exhibited at the 2026 WQA Convention & Expo in Miami Beach, showcasing filtration solutions for PFAS and microplastics.
- 87% of U.S. adults now concerned about unfiltered tap water quality (up from 73% in 2021).
- Glacier Fresh’s reverse osmosis systems remove >99.99% of microplastics, PFAS, and >99% of lead with tankless design.
- Company highlights glass filter technology reducing plastic waste by 65%.
The big picture
Glacier Fresh’s WQA Expo participation underscores the residential water treatment industry’s pivot from taste-focused to health-driven solutions. With PFAS and microplastics emerging as top consumer concerns, the company is positioning itself as a key player in addressing these contaminants through NSF-certified filtration systems. The shift aligns with broader trends toward sustainability, as evidenced by Glacier Fresh’s glass filter technology reducing plastic waste.
What we're watching
- Regulatory Shifts
- How evolving PFAS and microplastics regulations will impact Glacier Fresh’s product pipeline.
- Consumer Adoption
- Whether households will sustain demand for advanced filtration beyond basic taste improvement.
- Competitive Dynamics
- The pace at which competitors adopt similar NSF-certified, zero-waste filtration technologies.