GP PRO's Napkin Dispenser Aims to Reduce Waste, Boost QSR Efficiency

Event summary

  • GP PRO launched the Dixie Ultra® Take-Two Interfold Napkin Dispenser, designed to dispense two napkins per grab.
  • Early adopters, including Freddy's Frozen Custard & Steakburgers, report a 10% reduction in napkin consumption (20 million napkins in 2025).
  • The dispenser utilizes a single SKU of existing Dixie Ultra® Interfold napkins, simplifying inventory management.
  • GP PRO claims the dispenser reduces napkin waste by 19% based on proprietary research across seven restaurant locations.

The big picture

GP PRO’s innovation addresses a growing demand for operational efficiency and sustainability within the quick-service restaurant industry, where margins are tight and consumer expectations for both speed and environmental responsibility are rising. The single-SKU design and compatibility with existing napkins suggest a deliberate strategy to minimize disruption and maximize adoption, potentially creating a sticky revenue stream for Georgia-Pacific. This move also highlights the increasing importance of minor operational improvements in a highly competitive landscape.

What we're watching

Adoption Rate
The success of the Take-Two dispenser hinges on widespread adoption across the quick-service restaurant sector, which will determine the impact on GP PRO’s overall napkin sales.
Competitive Response
Competitors in the foodservice supply chain may develop similar solutions, potentially eroding GP PRO’s first-mover advantage and necessitating further innovation.
Cost Savings
The realized cost savings for restaurant chains, beyond the reported napkin reduction, will be a key factor in driving continued adoption and justifying the investment in the new dispenser technology.

Related topics

Product Launch