Georgia-Pacific Elevates Sales Leader to Drive GP PRO Growth

Event summary

  • Nate Medina has been appointed Senior Vice President and General Sales Manager of GP PRO, effective immediately.
  • Medina previously held the role of Vice President and General Manager of GP PRO's Towel and Napkin business.
  • He has been with Georgia-Pacific for 14 years, holding various leadership positions across both the Professional and Retail businesses.
  • Medina’s focus will be on accelerating growth, enhancing customer collaboration, and delivering long-term value for GP PRO.

The big picture

This appointment signals Georgia-Pacific’s intent to prioritize growth within its GP PRO division, a key segment serving the commercial and institutional markets. With roughly $12 billion in annual revenue, GP PRO represents a significant portion of Georgia-Pacific’s overall business. Medina’s experience across both Professional and Retail divisions suggests a strategic effort to leverage synergies and optimize the customer experience, though integrating these historically separate functions presents execution challenges.

What we're watching

Execution Risk
Medina’s success will hinge on his ability to integrate field sales, national accounts, and distribution teams, which historically may have operated with distinct priorities.
Customer Dynamics
Given Medina’s prior Retail leadership, the focus on GP PRO’s customer relationships will need to balance B2B and B2C considerations, potentially impacting pricing and service models.
Market Saturation
The commercial paper products market is mature; accelerated growth will require innovation beyond existing product lines or expansion into new geographic regions.

Related topics

Revenue Growth