Georgia-Pacific Rehires Sales Vet to Drive GP PRO Growth
Event summary
- Nick Trainer has been appointed Vice President, Market Sales of GP PRO, a division of Georgia-Pacific.
- Trainer previously held senior sales and marketing roles at Handgards.
- He previously spent 18 years at Georgia-Pacific, including as VP and GM of the GP PRO Tissue and Wiper business.
- Trainer's prior role at GP PRO involved driving growth of the Compact tissue business and launching new products.
The big picture
Georgia-Pacific's move to rehire Nick Trainer signals a renewed focus on driving growth within its GP PRO division, which competes in a fragmented market for commercial and industrial paper products. Trainer's experience in both foodservice disposables and tissue/wiper sales provides a unique perspective to address evolving customer needs and competitive pressures. The appointment suggests a desire to accelerate growth beyond existing product lines and potentially explore new market segments.
What we're watching
- Sales Execution
- Trainer's return suggests a strategic shift within GP PRO, and his success will hinge on rapidly integrating with existing sales teams and executing on new strategies.
- Competitive Response
- Handgards and other competitors in the foodservice disposable products space will likely monitor Trainer’s initiatives closely and adjust their strategies accordingly.
- Innovation Focus
- Given Trainer's past experience launching new products, the market should anticipate increased innovation and product development within the GP PRO portfolio.