Georgia-Pacific's Marketing Chief Recognized for AI-Driven Growth Strategy
Event summary
- Laura Knebusch, SVP of CPG Marketing & Customer Experience at Georgia-Pacific, named to Ad Age's Leading Women 2026.
- Knebusch leads a team of 80+ professionals overseeing multi-billion-dollar consumer brands like Angel Soft®, Brawny®, and Dixie®.
- Under her leadership, Georgia-Pacific expanded AI use in marketing, accelerated digital strategies, and strengthened retail media capabilities.
- Recent campaigns for Angel Soft® and Quilted Northern® won multiple industry awards, including Cannes Lions and ANA Grand Prize.
The big picture
Georgia-Pacific's recognition of Laura Knebusch underscores the growing importance of AI and data-driven strategies in CPG marketing. As consumer behavior evolves, companies are investing heavily in digital transformation to maintain brand relevance. With multi-billion-dollar brands at stake, the ability to leverage technology for consumer engagement will be a key differentiator in the market.
What we're watching
- AI Integration Impact
- How Georgia-Pacific's expanded use of AI-powered tools will affect campaign efficiency and ROI across its portfolio.
- Digital Strategy Pace
- The pace at which Georgia-Pacific can scale its digital marketing initiatives to maintain competitive edge in CPG space.
- Talent Retention
- Whether Knebusch's leadership and recognition will help attract and retain top marketing talent in a competitive industry.