Genius Sports Limited

Genius Sports is a global leader in sports data and technology, serving as an official data, technology, and broadcast partner for the worldwide sports, betting, and media ecosystem. The company's mission is to champion a more sustainable sports ecosystem for all stakeholders, including leagues, federations, sportsbooks, media companies, and fans. Headquartered in London, UK, with a significant presence in New York, Genius Sports operates globally, providing critical solutions that ensure data accuracy, fair play, and enhanced engagement across the industry.

The company offers a comprehensive suite of products and services, including official data rights, integrity services, and advanced technology platforms like GeniusIQ and BetVision. Its offerings encompass live data capture, optical and Second Spectrum tracking, live video distribution, odds and trading tools, integrity monitoring, fan engagement solutions, and advertising technologies. Genius Sports primarily operates on a business-to-business (B2B) model, catering to sports leagues and federations, betting operators (sportsbooks), media companies, broadcasters, and brands across over 150 countries and partnering with more than 700 sports organizations.

Led by CEO Mark Locke, Genius Sports continues to expand its market footprint and technological capabilities. In a notable recent development, the company completed the acquisition of Legend, a global digital sports and gaming media network, on April 30, 2026, further integrating its official sports data operations with media and advertising to monetize new audiences in iGaming. Genius Sports positions itself as the "operating system of modern sport," leveraging exclusive data rights, artificial intelligence, computer vision, and big data to power the future of sports fan experiences.