Genetec Extends Video Management Software Lead Amid Market Consolidation
Event summary
- Genetec grew 20% in 2025, outpacing the 13.3% market growth in video software and VSaaS.
- Omdia and Novaira Insights ranked Genetec as the global leader in video management software.
- Genetec maintained #1 spot in Americas for 15th consecutive year and saw largest market share growth among top 10 vendors in EMEA.
- Second and third-place vendors ended 2025 flat or down in market share.
The big picture
Genetec's continued market share gains reflect a broader industry shift toward open, scalable security platforms. The company's ability to deliver cloud, on-premises, and hybrid solutions from a single platform is driving consolidation around its offerings. This trend is particularly pronounced in North America and EMEA, where Genetec has established strong leadership positions. The company's 20% growth in 2025, against a 13.3% market growth, underscores its strategic advantage in a multi-billion-dollar industry undergoing digital transformation.
What we're watching
- Market Consolidation
- How Genetec will sustain its growth pace as buyers increasingly favor open-platform vendors.
- Regional Expansion
- Whether Genetec can maintain its leadership position in Asia Pacific while continuing EMEA growth.
- Cloud Adoption
- The pace at which enterprises migrate to hybrid and cloud-based security solutions.
Related topics