Genetec Extends Video Management Software Lead with 20% Growth
Event summary
- Genetec ranked global leader in video management software by Omdia and Novaira Insights for 2025.
- Company grew 20% in 2025, outpacing 13.3% market growth.
- Second and third-place vendors saw flat or declining performance.
- Genetec maintained #1 spot in Americas for 15th consecutive year.
- Reported largest market share growth among top 10 vendors in EMEA.
The big picture
Genetec's continued market share gains reflect a broader industry trend toward open-platform security solutions that support cloud, on-premises, and hybrid deployments. The company's ability to deliver enterprise-scale systems without vendor lock-in positions it favorably as organizations modernize their physical security operations. With 42,500+ customers across 159 countries, Genetec's growth underscores the increasing demand for scalable, cybersecure physical security software.
What we're watching
- Market Consolidation
- Whether Genetec can sustain its growth pace as buyers increasingly favor open-platform solutions.
- Cloud Adoption
- How the shift to cloud and hybrid solutions will impact Genetec's market position.
- Regional Expansion
- The pace at which Genetec can extend its leadership in Asia Pacific beyond its current top-three position.
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