Genesis Motor America LLC

Genesis Motor America is the United States division of Genesis, the luxury automotive brand of the South Korean multinational conglomerate Hyundai Motor Group. Headquartered in Fountain Valley, California, the company's core business involves the distribution, marketing, and servicing of Genesis luxury vehicles across the U.S.. Its mission is to create premium automobiles and related services for discerning customers globally, aiming to make a positive difference in their lives through remarkably designed vehicles and an innovative approach to support and service.

The company offers a range of luxury sedans, including the G70, G80, and G90, as well as a growing lineup of SUVs such as the GV60, GV70, GV80, and GV80 Coupe. This portfolio also includes electrified models, positioning Genesis to compete in the luxury EV market. Genesis aims to challenge established luxury automakers by emphasizing athletic elegance, advanced technology, and a customer-centric approach.

Recent notable developments include the 2026 Genesis GV60 being named Best Compact Electric SUV by U.S. News & World Report, and the Genesis G70 Prestige Graphite earning the 2026 Car of Texas award. Genesis is accelerating its North American growth with plans for 22 new and enhanced vehicle launches through 2030. The brand also recently unveiled the GMR-001 Hypercar for the 2026 FIA World Endurance Championship, marking its entry into motorsport. Globally, Genesis surpassed 1 million cumulative sales by August 2023. Leadership includes Jaehoon (Jay) Chang as Global Head and Executive Vice President of Genesis, and Claudia Marquez as COO of Genesis North America.