Generac Promotes Borracchini to Lead International Expansion After Campinoti's Retirement
Event summary
- Niccolò Borracchini promoted to Executive Vice President – International at Generac, effective July 6, 2026.
- Borracchini succeeds Paolo Campinoti, who retired on July 1, 2026 after 33 years with Pramac Group.
- Campinoti transitions to a consulting role as President - International Development for Generac.
- Borracchini joined Pramac in 2015 and played key roles in integration and international expansion post-Generac's 2016 acquisition of Pramac.
The big picture
Generac's promotion of Borracchini underscores its focus on strengthening international operations following the retirement of a long-term executive. The move comes as the energy technology sector faces increasing global competition and regulatory scrutiny, particularly in key markets like EMEA and APAC. Generac's ability to leverage Campinoti's expertise while transitioning leadership will be critical for maintaining momentum in its international expansion strategy.
What we're watching
- Integration Challenges
- How Borracchini will manage the continued integration of Pramac's operations into Generac's global strategy.
- Market Expansion
- The pace at which Generac can grow its international presence in EMEA, APAC, and LATAM under new leadership.
- Strategic Counsel Impact
- Whether Campinoti's consulting role will provide sufficient strategic guidance to sustain Generac's international growth.