Generac CEO Joins NAM Board Amid Policy Advocacy Push

Event summary

  • Aaron Jagdfeld, Chairman, President, and CEO of Generac, has been appointed to the National Association of Manufacturers (NAM) Board of Directors.
  • The NAM, the largest U.S. industrial trade association, represents manufacturers of all sizes and sectors.
  • Jagdfeld's appointment aims to strengthen the NAM's policy advocacy, legal action, workforce solutions, and operational excellence initiatives.
  • The NAM is focused on issues including pro-growth tax policies, regulatory certainty, energy security, and workforce development.

The big picture

Generac's move to place its CEO on the NAM board signals a heightened focus on policy engagement within the manufacturing sector. This aligns with a broader trend of companies actively shaping regulatory landscapes to support their growth strategies, particularly in energy-intensive industries. The NAM's influence, representing a significant portion of the U.S. economy, provides Generac with a powerful platform to advocate for its interests and those of the broader manufacturing community.

What we're watching

Policy Influence
The NAM's lobbying power, combined with Jagdfeld's direct involvement, could significantly influence Generac's operating environment regarding energy policy and tax incentives, particularly as the 2025 tax reforms are assessed.
Workforce Solutions
Given the NAM's focus on workforce development, Generac’s participation will likely highlight the company's own strategies for addressing labor shortages and skills gaps within the power generation sector.
Industry Alignment
The NAM’s broad membership base suggests Generac will need to navigate potentially conflicting priorities among manufacturers of varying sizes and sectors, requiring careful calibration of its advocacy positions.