Avast Expands Scam Protection with Global Rollout of Scam Guardian and Deepfake Guard Launch
Event summary
- Avast, part of Gen Digital Inc., launched Avast Deepfake Guard on Windows PCs and expanded Scam Guardian globally on mobile devices on February 3, 2026.
- Deepfake Guard detects malicious audio in video content in real-time, supporting major platforms like YouTube, Facebook, and X.
- Gen Threat Labs detected 159,378 unique deepfake scams with clear scam intent in Q4 2025.
- Deepfake Guard is included in Avast Premium Security and supports English language video analysis.
The big picture
Avast's expansion of Scam Guardian and launch of Deepfake Guard come at a time when deepfake scams are becoming more prevalent and sophisticated. The move aligns with the broader industry trend of leveraging AI to enhance digital security and protect users from evolving threats. The integration of these features into existing security products underscores the growing importance of comprehensive scam protection in the digital age.
What we're watching
- Adoption Pace
- How quickly users will adopt Deepfake Guard, particularly on lower-end PCs where performance impacts may deter usage.
- Effectiveness
- Whether Deepfake Guard can effectively reduce the incidence of deepfake scams and prevent financial losses for users.
- Competitive Response
- How competitors in the digital security space will respond to Avast's expanded scam protection ecosystem.
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