Zeekr 9X Tops Premium EV Owner Satisfaction in China
Event summary
- Zeekr 9X achieved highest NPS (83.9) among EVs priced above RMB 500,000 in LandRoads' 2026 First-Half New Energy Vehicle Brand Health Study.
- Five consecutive months of year-on-year and month-on-month sales growth for Zeekr in China.
- Flagship models (Zeekr 009, 9X, 8X) now account for nearly half of brand's total sales.
- International expansion to over 50 countries with upcoming Middle East deliveries of Zeekr 9X in H2 2026.
The big picture
Geely Auto Group is strategically positioning its premium EV brand, Zeekr, to compete in China's high-value segment while expanding globally. The strong NPS for the Zeekr 9X reflects successful execution of customer-centric strategies amid industry-wide challenges with rapid product cycles and pricing volatility. With cumulative sales exceeding 3 million units in 2025 and NEV sales growing 90% year-on-year, Geely is leveraging technology innovation to drive sustainable mobility solutions.
What we're watching
- Premium Shift Dynamics
- How Zeekr's ability to sustain premium positioning will affect its market share against established luxury EV brands.
- International Expansion Pace
- Whether Zeekr can maintain its growth trajectory in international markets with localized operations.
- Customer Retention Strategy
- The effectiveness of Zeekr's transparency and pricing stability initiatives in maintaining high owner satisfaction.
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