Geely Secures First TCR World Tour Win with Preface TCR in Misano
Event summary
- Geely Auto Group won its first FIA TCR WORLD TOUR race with the Preface TCR, driven by Ma Qinghua, at the Misano World Circuit on May 11, 2026.
- The victory came in Race 2, with Ma starting from third and overtaking on lap six to secure the win.
- Geely also achieved its first podium finish in Race 1, with Yann Ehrlacher placing third.
- The Preface TCR demonstrated strong performance, with Thed Björk also finishing on the podium in Race 2.
- Geely reported 2025 sales of 3,024,567 units, with NEV sales reaching 1,687,767 units, up 90% year-over-year.
The big picture
Geely's victory marks a significant milestone in its strategy to leverage international motorsports as a proving ground for its engineering capabilities. The win underscores Geely's commitment to technological innovation and global expansion, aligning with broader industry trends toward electrification and sustainable mobility. With strong sales growth in 2025, particularly in NEVs, Geely is positioning itself as a formidable player in the competitive automotive market.
What we're watching
- Performance Consistency
- Whether Geely can sustain its competitive edge in upcoming races at Valencia, Paul Ricard, and Vila Real.
- Technological Development
- The pace at which Geely advances the Preface TCR's engineering and innovation.
- Market Positioning
- How this victory impacts Geely's brand perception and market positioning in global automotive and motorsports industries.
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