Half of U.S. Consumers Prefer Brands Avoiding GenAI in Consumer-Facing Content — Gartner, Inc.

Event summary

Gartner survey of 1,539 U.S. consumers (Oct 2025) found 50% prefer brands not using GenAI in consumer-facing content.
61% of consumers frequently question the reliability of information they use for everyday decisions.
68% of consumers often doubt whether the content and information they see is real.
Only 27% of consumers rely on intuition to verify information by end-2025, shifting toward independent verification.

The big picture

Gartner's findings highlight a growing disconnect between consumer comfort with personal AI use and acceptance of AI in brand interactions. As skepticism toward synthetic content rises, marketers face pressure to adopt AI transparently or risk losing customer trust. The shift away from intuition-based verification suggests consumers are demanding more verifiable proof points in an era of information overload.

What we're watching

Trust Dynamics: How brands balance GenAI adoption with consumer trust will shape long-term customer loyalty.
Regulatory Headwinds: Whether increasing skepticism toward AI-driven content prompts stricter disclosure requirements.
Execution Risk: The pace at which marketers can implement transparent, optional GenAI solutions without alienating customers.