Great American Media Doubles Down on Faith-Based Content Amidst Streaming Shift
Event summary
- Great American Media, founded in June 2021, has reached 50 million homes across linear television and streaming platforms.
- CEO Bill Abbott articulated a vision to prioritize faith, family, and country in entertainment programming during a fireside chat at the NRB Convention.
- The company is expanding its 2026 slate with new original series and films, including 'Blessings in Disguise' and projects featuring the Robertson family.
- Abbott positioned Great American Media as the only 24/7 provider of faith and family content across both linear and streaming platforms.
The big picture
Great American Media's strategy represents a bet on a segment of the entertainment market underserved by mainstream providers, capitalizing on a perceived backlash against secular and progressive content. The company's rapid growth, reaching 50 million homes in just five years, suggests a significant unmet demand, but also exposes it to the risks inherent in a niche market. Abbott's rhetoric highlights a broader cultural and political divide impacting entertainment consumption, creating both opportunity and potential challenges for the company.
What we're watching
- Audience Retention
- Whether Great American Media can sustain its growth trajectory amidst broader cord-cutting trends and increased competition in the streaming space remains to be seen.
- Content Differentiation
- The success of the expanded 2026 programming slate will hinge on Great American Media’s ability to consistently deliver content that resonates with its target audience and differentiates it from competitors.
- Political Risk
- How Abbott's outspoken political positioning will affect the company's ability to secure carriage deals and attract talent warrants monitoring.
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