Great American Media Launches Production on New Holiday Film Starring McKellar and Page
Event summary
- Great American Media begins production on 'The Christmas Yes List', a holiday film starring Danica McKellar and Sam Page.
- Film is adapted from New York Times bestselling novel by Melissa Ferguson.
- World premiere scheduled for Great American Christmas 2026 across multiple platforms.
- Production marks continued expansion of original content in faith and family entertainment niche.
The big picture
Great American Media's investment in original holiday programming underscores the growing demand for faith and family-oriented content. The company is positioning itself as a niche leader, competing with broader entertainment networks by leveraging its multi-platform distribution strategy across linear TV and streaming services. With Great American Christmas serving as a key annual event, the success of 'The Christmas Yes List' could validate the company's content strategy and drive further growth in its streaming subscriptions.
What we're watching
- Content Strategy
- How Great American Media's focus on original holiday content will impact its competitive positioning against traditional networks and streaming platforms.
- Audience Engagement
- Whether the film can sustain viewer interest and subscription growth for Pure Flix and GFAM+ platforms.
- Production Efficiency
- The pace at which Great American Media can scale its original content pipeline while maintaining quality.